Lottery Messages


The casting of lots to decide fates has a long history in human civilization, including several instances in the Old Testament. More recently, state governments adopted lotteries to raise money for public purposes and provide tax relief for their citizens. This arrangement seemed especially attractive in the immediate post-World War II period, when states were trying to expand their social safety nets without onerous taxes on working people.

But state lotteries are hardly a benign enterprise. Even after they produce only a small percentage of a state’s budget, they expose many people to the dangers of gambling addiction. And they exacerbate inequality by allowing people from middle- and lower-income neighborhoods to be drawn disproportionately into the games.

Most state lotteries operate in the form of traditional raffles, where players buy tickets for a drawing at some future date. But innovations in the 1970s allowed lottery promoters to sell “instant” games, or scratch-off tickets, that do not require a future drawing. These instant games offer smaller prizes, and their odds of winning are much higher than the odds for traditional lotteries.

These instant games quickly became hugely popular, and state government officials adopted new strategies to keep them popular. As revenues expanded, the state government promoted the idea that the lottery was a good source of “painless” revenue—that is, that players were voluntarily spending their money rather than being forced to pay tax dollars. This message obscures the regressivity of lottery revenues, and it allows politicians to promote the idea that the lottery is a valuable public service.

Lottery officials also use two messages to convince voters that the game is fun and harmless. The first is that the lottery experience is enjoyable and addictive. This strategy obscures the regressivity of the lottery and encourages people to spend a large share of their incomes on ticket purchases.

The second message is that the lottery is a way to help others, and it promotes an image of benevolence. This approach conceals the fact that the vast majority of jackpot winners are white, while the vast majority of lottery revenue comes from low- and middle-income households. The message obscures the regressivity of the lotteries and encourages people to play them on the basis of altruism or civic duty, when the truth is that they are simply another form of gambling.

If you want to increase your chances of winning, diversify the numbers you choose and avoid playing any that have sentimental value (like your birthday) or are very close together. Buying more tickets will also improve your odds. Also, try to find less popular games that have fewer players.

Finally, always make sure to keep your ticket somewhere safe and secure so that you can find it when the drawing takes place. Don’t forget the date of the drawing, either. Most importantly, never use your rent or grocery money to buy lottery tickets.

Posted in: Gambling